I think we don’t understand the Internet. We made it, but we don’t really get it yet.
We live in a very strange world. A world where anyone can to speak to anyone else whenever they want. A world where someone can write something and have it immediately accessible to anyone anywhere. Where almost all of human knowledge is available for instant perusal whenever needed. I speak, of course, of the Internet. Internet, that great and terrible god, savior of arguments and battleground of thirteen year old commenting trolls.
And what do we use it for, this awesome power? Sad to say, mostly LoLcats. You’ve heard it said, and it’s true. We can access all human knowledge and create a collective genius hive-mind, but we’d rather sit and wonder whether a small feline will ever achieve ‘cheezburger’.
Fine then, says you, what should we use it for? Obvious, says I. Writing.
Before long distance communication, if you wanted to speak to someone far away, you had to shout. The louder you could shout, the more people would hear you. That was then. Today, it’s as if all of humanity is packed into one massive room, and everyone has a microphone. Each person can be heard anywhere in the room. But everyone speaks at once, and the din is unbearable. That cacophony is the Internet.
The only way someone can be understood is if people listen. We could all communicate if we could somehow organize the brouhaha that is Internet. People with worthwhile things to say, which people like to listen to, are content creators. They speak, and others enjoy their speech. People who listen, are content consumers.
Back to writing. Writers want to be content creators, and today they have an opportunity they’ve never had before. The microphone is there – all you need is for people to notice you’re talking, listen to what you’re saying, and like it enough to keep listening. Maybe they’ll even pay you to keep talking.
So what does this mean? We have this great opportunity, this chance to speak to the world. How do we use, how do we make it work?
That’s up to you. But most importantly- Oh, look, there’s a cat playing with an iPad.
To see more of Nesher’s material, hack into his email account and read all of his emails. Just kidding, it’s easier to go over to his awesome website — and legaler, too. More legal. Whatever.